Private Label Sales Surge in U.S.

Annual private label dollar sales in the U.S. have increased by 34% over the past four years. Judith Kolenburg shares an overview of this diverse and expansive retail market, which promises many opportunities for European players and their expertise on private label. In other news, Hans Kraak explains the rise and risks of the ketogenic diet, which inspired new product ranges and is expected to reach approximately 18.5 billion euros in value by 2033. Click here to download video.

PLMA’s Annual Private Label Summit • 29-30 October 2024 • Milan

Staying ahead of the curve and making strategic connections is essential in the private label business. PLMA's Annual Private Label Summit brings together manufacturers, retailers, trade press, and industry consultants for a two-day programme of presentations, panel discussions, networking, and a store tour diving into Milan's retail landscape. For more information and registration details, please click here or contact us at education@plma.nl.

The Private Label Push in Europe vs. U.S.

While European private label manufacturers and retailers operate substantially differently than their US counterparts, some parallels can be made between the two markets. Jan-Benedict Steenkamp, author and marketing professor at European and American universities, discusses US Walmart’s concept and sees opportunities for highly sophisticated European manufacturers in the US market. CLICK HERE FOR FULL INTERVIEW. Click here to download video.

Trends Spotted at PLMA's World of Private Label Trade Show

More than 31.000 industry professionals gathered to connect, source and grow at PLMA’s 2024 World of Private Label International Trade Show in Amsterdam, 28-29 May. Join the PLMALive.eu news team for direct-from-the-show-floor reports, including: Judith Kolenburg discovering new trends and innovation displayed in the Idea Supermarket; Edgar Elzerman walking the trade show floor in search of unique foods and beverages; and Pascal Kuipers browsing some of the best novelties in the nonfood aisles. Click here to download video.